Lead generation for digital marketing agencies involves a variety of techniques.
Advanced social media features, long tail search engine optimization and much more.
In this article, you'll find proven tactics to increase your digital marketing leads.
Social media platforms help you reach potential customers, build brand awareness, and generate new leads.
To build a social media presence organically, you need to consistently post content from both your agency profile and your client profiles. And participate in conversations.
However, you will need to use paid features if you want to take advantage of the advanced lead generation options of each platform.
Let's look at some of the more powerful options.
LinkedIn Sales Navigator
LinkedIn is perhaps the best social media platform for finding leads because of its top-notch user data.
It offers multiple options to generate more leads for your agency.
LinkedIn Sales Navigatoris powerfull.
It's a paid sales management tool that helps you find leads on LinkedIn, organize your leads, and reach them.
It removes many of the limitations of the free LinkedIn account and offers unique features.
This allows you to use over 30 premium filters when searching for prospects.
Suppose you are an agency that works with medium-sized companies in the retail industry.
You can add filters like the following:
- Size of the company:51-200
- Company type:private company
- Title:Marketing Manager, Marketing Manager
- Industry:retail trade
- Group Membership:Allows you to target people with specific interests
- Relationship (first, second and third degree or group member):Communicate with users you share connections with and request a presentation
- Keyword for published content:Add a keyword (for example, "ecommerce") and the tool will show users who recently published a post with that keyword.
These filters allow you to create "lead lists" of qualified prospects. You can come back to these lists in the future and even share them with team members.
LinkedIn Sales Navigator also offers 50 InMail messages per month. InMail messages are private messages that you can send to anyone on the platform. Even if you are not connected.
Above:If a user responds to your message within 90 days, you'll get their InMail balance back. LinkedIn does this to encourage users to send valuable messages and prevent spam.
Facebook Lead Ads
Facebook Lead Adsallows you to collect leads directly from mobile users.
You can create regular ads that display a contact form on click.
Facebook automatically fills out the form with the user's information. Just click on "Of you.“
This is an option to generate digital marketing leads.
But you can also uselead magnets.
Lead magnets are features or special offers offered in exchange for a lead's contact information.
They can take many forms, such as eBooks, free SEO audits, coupons, and more.
Facebook Lead AdsThey are a great way to promote your lead magnets and collect new leads.
Create them in Facebook Ads Manager or Meta Business Suite.
Setting up Facebook Lead Ads is similar to creating any other Facebook ad.
The main difference is in a custom form called an instant form:
Find out how Semrush can help youManage your Facebook ad campaigns.
the facebook group
Facebook groups are a great way to connect with potential customers, help people solve problems, and start conversations about industry topics.
Suppose you are an agency specialized in the logistics industry.
You can create a group of people in this space.
Update it regularly with relevant information, respond to comments, and use it to identify potential prospects.
To create a group, go tothe facebook groupand click+ Create new group' in the left navigation bar.
Then give your group a name and make it private.
Private groups require Facebook users to request to join.
You can create assessment questions as part of the application process. This allows you to identify potential customers and prevent spam.
To create screening questions, go to the group dashboard. Click on "managenothing less to the left.
Then click on "Membership Questions" So "add question.“
Conversion Optimized Twitter Ads
Twitter ads can offer a wide reach. And a variety of ad formats to help you generate leads for digital marketing agencies. Optimize them to increase conversions.
These ads offer some level of targeting, although they are not as advanced as LinkedIn ads.
To use them, go totwitter for businessand clickstart a campaign.“
From your dashboard, click "create campaign.“
There are two types of campaigns: Basic and Advanced.
To get the most out of your campaigns, select "Progressive' and click 'Next.“
Now choose the objective of your campaign. Choose "conversions.“
If your goal is to generate new leads for a digital marketing agency, you probably want the user to fill out a form on your website. Optimize your Twitter ad so that users complete the action on your website. In this case a form.
One of the most important steps is the Guidance Resources section.
Here you can define your audience.
Enter the information of your ideal client and finish configuring your campaign.
The more targeted your campaign is, the better you can convert. Make sure your creative assets and content are written for your audience for the best results.
Directories help companies find the best digital agency for their needs. This is a great lead generation tactic for digital marketing agencies.
Agency directories allow users to narrow their search.
Business owners can usually specify desired services like SEO or pay-per-click (PPC) campaigns to find the right agency.
Directory leads are generally much more qualified than leads from other sources.
There are several types of agency listings to consider:
- Directories of Technology Partners
- Job Showcase Directories and Awards
- Third Party Directories and Review Sites
Each directory has its own pricing structure.
Many directories allow free listings but require payment for premium listings or prominent listings in the directory.
Be sure to check pricing and terms before listing your agency.
morir semrushPartner Agency DirectoryAs an official Semrush partner, your agency can showcase millions of marketers and industry recognition.
start with oursAgency Growth Kit, which you can access with your Semrush subscription. Then get certifiedAcademia Semrush
And you're ready to go.
With our partner agency directory, businesses can narrow their search by service, industry, and location.
Update your company profile regularly to see potential customers like the following:
Then reach out to your qualified leads and start the nurturing process.
Gere leva comgoogle adsCombination of campaigns on the Google Search Network and the Google Display Network.
Google search adsThey are text ads that appear in Google search results. They target users who are searching for specific phrases known as keywords. (There are several targeting options available, but in this example we'll focus on keywords.)
You can customize your campaign to only show ads for high-converting keywords like "best marketing agency in London" or "ppc agency near me".
These keywords are frequently searched for and have a high conversion rate, also known as click-through rate. But they are also expensive because many brands compete for them.
Google Display Adsare visual ads that appear on a network of more than 2 million websites, apps, or videos.
These ads may have a lower conversion rate than Google search ads, but they are generally cheaper.
They allow you to reach more users with a smaller budget.
For this reason, search ads are combined withdisplay adsGenerating leads for your digital marketing agency could be a smart move.
Intense competition in the online marketing space makes organic SEO one of the most challenging lead generation techniques for digital marketing agencies.
Maybe you want to rank for informational keywords like "how to do keyword research." Or business and transactional keywords like “SEO marketing agency” or “best PPC company”. The competition for high volume keywords like these is fierce.
They would compete with established blogs and marketing sites. Websites that have been publishing valuable content for years.
Unless you have a highly trusted website, it can be hard to beat the competition.
Identifying a niche can help.
Your niche could be a specific industry or service. Or a mix of both.
the keychainsLong tail keywords.
For example, the classification of "digital marketing agency" is difficult.
Ranking for long-tail keywords like “insurance PPC marketing agency” or “hospitality digital marketing agency” is not easy.
but it isEasier.
Usa SemrushKeyword Summaryto check the difficulty of the keyword identified as KD%.
This percentage indicates how difficult it would be to rank in the top 10 Google results for a given keyword.
The lower the percentage, the easier it should be for a keyword to rank organically.
Long-tail keywords tend to have lower search volume, but keyword difficulty also tends to be much lower.
Togetherstrong content strategy, you can order by them. Start generating leads with your SEO efforts.
Organize a web seminarIt is a great way to build your authority and credibility. And establish your agency as a thought leader.
A webinar invite serves as a lead magnet. This is how you can identify qualified leads. And build relationships with key figures in your industry by inviting them as guests.
(This applies if you are also attending someone else's webinar.)
Webinar attendees can be great prospects for your agency. Create an opportunity to share your website and social media handles so you can continue the conversation elsewhere.
And answer any questions viewers might have.
If necessary, forward them to your website or social media for more information.
In general, video creation is more difficult and expensive than other content formats. So there is less competition.
How can you use video marketing for lead generation for your marketing agency?
Here are some ideas:
- Share helpful marketing tips
- Survey customers and share case studies
However, you shouldn't just post videos.
Make sure your clips directly address the marketing topics of your target customers and add value.
E-books or white papers
Ebooks and white papers are a great way to provide detailed information and establish yourself as an industry authority.
Take a look at our extensiveGuide to writing an ebook, including free templates.
Marketing automation saves time and resources. And it helps put lead generation on autopilot. learn more aboutmarketing automationand how Semrush can help.
Channels supported by automation can increase lead generation for digital marketing agencies.
Let's look at two common examples:
Email marketing is ripe for automation because you can trigger an email to be sent when a potential customer takes a specific action.
If you're looking for affordable and easy-to-use email marketing automation tools, check out theseMail Liteomailchimp.
Consider advanced optionssend bluemiResponse received.
Chatbots can engage and interact with users on your website.
They act as triage and filter direct customer inquiries.
Chatbot creators aboundZendeskmibird eye.
Remember, automation can only take you so far. At some point, you need to interact directly with your potential leads.
Beyond that, however, automation can be a highly efficient method.marketing hoax.
man of influence
Influencer-Marketingit can help your agency generate more leads. Finding the right influencers is the hard part.
The right influencer is unique to you. But they must have an audience relevant to their goals.
BuzzGurucan help you find the right influencers and manage your influencer marketing campaigns.
Referrals are a great way to generate leads indirectly. Because reputation can have a strong influence in industry circles.
To boost lead generation in this way, build relationships and develop formal and informal partnerships with upstream service providers, agencies that are not direct competitors, and niche partners.
Incentivizing and rewarding your clients for referrals and reviews is another lead generation tactic for agencies.
Personal recommendations from trusted industry figures can be very helpful. Good ratings, especially personal testimonials, also serve as social proof for decision makers.
Speed up the process by establishing a formal referral program for existing customers.
Discounts on products and services and access to premium services are good starting points.
Industry events and trade shows
Industry events like conferences and seminars can be a great way to find potential clients. That's how fairs are.
Here are some ways you can make the most of these events:
- Sponsor specific events or conferences
- Participate in round tables.
- Give an opening speech
- Place your logo on the event website.
You can also create your own events: organize meetings, dinners or awards ceremonies, for example.
Invite the decision makers you want to build relationships with.
If your agency has a local or regional focus, or specializes in traditional or offline marketing, check out local media ads.
These ideas can be:
- Seek exposure in local publications (online or offline) including:
- sponsored content
- paid advertising
- As a recommendation expert
- Relevant directory entries
Chambers of Commerce
Becoming a member of your local chamber of commerce can be a great, and often overlooked, way to generate leads.
Not all places have a chamber of commerce, but it's worth checking if there is one.
Membership can facilitate many of the strategies already included on this list. Like networking, customer references, and industry events.
It also brings additional benefits such as increased credibility and visibility for your agency.
To qualify your leads:
By qualifying your leads, you can determine if a particular lead is worth your sales team's time.
Create a robust and well-structured qualifications framework that includes:
1. Define your ideal client
Creating your Ideal Customer Profile (ICP) will help you identify common traits among your best customers.
By understanding what sets your ideal customers apart from other customers, you can identify high-quality leads faster.
LearnHow to define your ideal customer profile.
2. Create a rating system
To quantify how promising a lead is, assign each one a definite numerical value.
This is called lead scoring.
Numerous rating committees can help with this.
Send high-scoring leads to your sales team for follow-up.
learn more aboutleader scoreand how to implement it in your company.
3. Start the feeding process
Lead nurturing is all about building and maintaining relationships with prospects until they are ready to buy.
It can be automated (mainly through email marketing) or manual.
Lead nurturing strategies allow you to learn more about your ideal customer. And send them curated content that gets them closer to conversion.
learn more aboutlead breedingand why it is important.
How to improve lead generation for your marketing agency
Lead generation is an ongoing process that requires frequent review and analysis to improve your chances of success.
As a starting point, make sure you:
1. Keep your website and content up to date
In particular, its content must:
- Be consistent in tone, delivery, and quality
- Be profit-oriented and offer readers real added value
- Contain visual elements such as images, infographics, charts, and diagrams.
- Use bullets and other text separators that make the content easier to digest
- Showcase social proof and trust factors like ratings, testimonials, and external reviews from sources like Trustpilot
- Have a clear call to action (CTA) and a short form that makes the journey clear and easy for your prospects
2. Implement relevant CTAs in your content
If your prospects don't know how or where to act, you will lose prospects.
3. Optimize your lead forms
A potential customer may or may not be willing to fill out your form for a variety of reasons. And you must understand why.
Maybe there are too many form fields. Or maybe you don't understand what happens to the prospect's information.
Constantly analyze how users interact with your form to improve the process.
4. A/B test pages, forms and CTA
It is important to understand which elements of your materials work and which do not.
Split testing is an accurate way to obtain this information.
When testing, always keep track of your results and only test one item at a time.
How Semrush can help
Now you know how to get digital marketing leads for your agency.
As a digital marketing agency, lead generation should be one of your top priorities.
But finding new prospects is only the first step.
Get the Semrush Agency Growth Kit and automate your agency workflows:
- Generate more leads with our agency partner platform
- Identify qualified leads with Semrushprospect finder
- Find quality contracts withoffer finder
- Centralize all your customer data at Semrush'sCRM for marketing agencies
- Automate time-consuming tasks with ourCustomer Portalmimy reports
Companies of all sizes, from SMBs to Fortune 500 giants, have benefited from using Semrush to generate and convert leads.
It's your turn.